Sherwin Williams 2017 Color of the Year - "Poised Taupe"

The “new” neutral, Poised Taupe is classic yet modern and the perfect balance of warm and cool.


 CLEVELAND (AUGUST 29, 2016) — Sherwin-Williams announces Poised Taupe (SW 6039) as the 2017 Color of the Year. A modern take on a timeless classic, Poised Taupe signals a new direction in society’s ever-growing thirst for beautiful neutrals that bring warm and cool tones together to create one irresistibly versatile color.

Sherwin Williams Poised Taupe Color of the Year 2017
Poised Taupe celebrates everything people love about cool gray as a neutral, and also brings in the warmth of brown, taking a color to an entirely new level. Not cool or warm, nor gray or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of coziness and harmony that people are seeking.”
— Sue Wadden, director of color marketing for Sherwin-Williams

 

As the Sherwin-Williams team traveled the world to identify the latest trends and make this year’s selection, it became clear that neutrals are beginning a transition from the monochrome gray of the past five years to a more complex taupe and brown.

In a recent homeowner survey conducted by Sherwin-Williams, nearly 40 percent of the respondents agree that they would like to incorporate warmer neutrals, such as warm grays, taupes or beiges, into their home décor. Additionally, more than two in five people identified taupe as a timeless neutral they would choose. Move over cool toned colors. A new trend is here.

Poised Taupe in Your Home

A life well lived at home. Sherwin Wiliams Poised Taupe.

A life well lived at home. Sherwin Wiliams Poised Taupe.

Consumers yearn for spaces that feel welcoming and hug them as they enter. Earthen brown combined with conservative gray, creating Poised Taupe, embodies all of these emotions.
— Sue Wadden

 

With its cool-yet-warm vibe, Poised Taupe is an ideal backdrop for a wide range of color combinations, from pastels to brights to jewels. For example, when paired with the faded indigo of Stardew (SW 9138), it creates a charming palette reminiscent of a French countryside. Used in tandem with vibrant Rave Red (SW 6608), it evokes the natural feel of red-stained bedrock. And with the deep teal of Marea Baja (SW 9185) and sunny hued Bee (SW 6683), it transforms into a super-graphic look.

A new warming trend coming to commercial spaces.

A new warming trend coming to commercial spaces.

Since commercial color direction tends to enjoy longer lifecycles, Poised Taupe is on the forefront of this trend, offering the ability to endure over time, yet complement a wide range of designs.
— Sue Wadden

 

Aligned with this burgeoning trend of moving away from the stark, cold and barren commercial environments, Poised Taupe gives developers, builders, and interior designers a warm color that offers dimension and complexity, but is neutral and subtle to work with for nearly all aesthetics.

Anchored by the 2017 Color of the Year and taken from colormix™ 2017: The Sherwin-Williams Color Forecast, a new set of commercial neutrals such as Mudslide (SW 9113), Sealskin (SW 7675), Casa Blanca (SW 7571) takes their place in center stage, showcasing the best of 2017 and the beginning of the warming trend that patrons crave.

Poised Taupe is truly a color poised to go in many directions.


You made it to the end, now here what Rusty to say about Taupe. 

Scene from the movie "Ocean's Eleven" (2001). IMDB: http://www.imdb.com/title/tt240772/ Transkript: Danny: Why do they always paint hallways that color? Rusty: They say taupe is very soothing.

For Commercial or Residential Painting by the Pros.. Contact Us!